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What is search engine optimization?

SEO is the process in which clients Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for the Website to rank highly among major search engines, client must understand how they become ranked. Search engines rank Websites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of content, underlying code and how natural the website appears to the engines.

Beta hand-submission of the site to major free search engines and directories:

Initial Site and Target Audience Analysis :

Discussions with client / Q&A about the site, target audience, business etc. Site audience analysis Initial site analysis including PageRank, link-popularity & search engine saturation analysis.

Hand-submissions of the Home Page to major search engines and directories :
  • Pre-selection of most appropriate site categories and submission text.
  • Hand-submissions to Free search engines & Directories.
  • Submission to Free trade-specific search engines, directories and yellow pages.
  • Paid Inclusions of Home Page to Inktomi, Fast, AltaVista, Teoma and Lycos.
  • Assistance in identifying the most appropriate category for Yahoo Submission .
  • Submission Report.
Keywords Research
  • Raw keyword research.
  • Detailed keyword research.
  • Site PageRank based keyword phrase ranking evaluation.
  • Keyword analysis and value additions.
  • Keyword selection - up to 15 keyword phrases.
Search Engine Friendliness Analysis:
  • Site design analysis.
  • Site architecture analysis.
  • Site directory structure analysis.
  • Site filenames analysis.
  • Site navigation analysis.
  • Site content analysis.
Initial Consultation & Keywords

FSL technical staff begins by checking the current status of clients Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer of FSL's staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with clients to choose the final keywords.

Content Creation

After a list of keywords has been generated for clients Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of website. In addition, it will consult clients before getting started on their content to be confident that the essence of Website is not compromised.

Link Development

One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with clients Website. As a major part of the service that FSL offer, link development is absolutely essential to the success of Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.


After the optimization process is complete, FSL will submit clients Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon, HotBot and Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions FSL adds fee-based directories such as Yahoo Directory Looksmart, Micorsoft Bcentral and several other quality directories, which will add to clients link popularity. And lastly, if the Website has indexing issues, FSL will create and submit site maps to both Google and Yahoo via their respective programs.

Link Building

Link Popularity Building helps clients website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. Read more about PageRank in our article Google PageRank Algorithm Explained.

Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves and AltaVista etc. rely on off-page factors such as ‘Link Popularity' to determine how important the site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to then. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc.


Before FSL starts the optimization process, it is essential for us to run a ranking report to show where clients Website ranks with the various search engines. Once this process is complete, it send clients the report so to see the results. Once optimization is complete, it run reports again every 30 days to check on the progress of their Website - clients will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, FSL staff runs weekly search engine monitoring to verify that the site has not been dropped by any of the major search engines. To ensure clients satisfaction, FSL technicians will periodically call or e-mail them just to check in, and we also invite clients to call FSL staff anytime with questions.

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